The Digital Journalism Blog

Led Zeppelin III: Redefining Sound and Album Art

Posted in Uncategorized by com360bu on October 25, 2012
Tags: , , , , , , ,

By Jason Morash 

Led Zeppelin’s genius lies in the fact that they could reinvent themselves and be high successful at it. In “Zeppelin III,” Jimmy Page and the gang showed the world for the first time that they can be quite masterful at revamping their image and sound. Page journeys through many genres-blues, country, rock-with mainly an acoustic guitar. Right when the needle is dropped on the A-side, “Immigrant Song” sets the pace for the record. It is hard rock Zeppelin of course, but the lyrics are zany and represent a viking-like fantasy. 

Some of these tracks, such as “Tangerine,” “Since I’ve Been Loving You,” and “Gallows Pole” are some of Zeppelin’s finest. But what many people forget is that the album art on this record is par excellence.

The front of the album cover is very unique with its 60s-style coloring. To add more to the color variety, there is a volvelle behind the cover(which has holes in it), allowing the fan to look at many different designs.It was created by a multimedia artist by the name of Zacron. If you take a look at the volvelle(be very careful in doing this) you will see random pictures of the band members and flying machines. 

Zacron’s art was visionary for its day. It can be looked at as an inspiration for the rest of vinyl record era in rock n’ roll. I appreciate the contrast of colors on a white background.

Back to the music: 

Jimmy Page stepped outside the box with this album and I believe it shows his expertise of guitar-playing. “Bron-Y-Aur Stomp” is a perfect example of what he can do when he is allowed to let go and let his creativity flow. The song is a country-folk type of mash-up, a jam where Robert Plant’s lyrics reflect his mystical fascination with fantasy. 

For die-hard Zeppelin fans, this album reveals why they are one of the greatest bands of all time. That reason is they were not afraid to break out of the norms and create some new refreshing sound. This risk payed off and made them immortal. 

Note: This post is for as it would appear on Vinyl Record Architect.


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